What Is B2B? Business-to-business (B2B), also known as B-to-B, refers to transactions conducted between companies rather than between companies and individual consumers. In B2B interactions, one business collaborates with another, such as a manufacturer partnering with a wholesaler or a wholesaler working with a retailer. These transactions occur within the supply chain, where companies purchase raw materials or components from each other for use in manufacturing processes. Key Characteristics of B2B Transactions Supply Chain Transactions: B2B transactions often occur within the supply...